Campaign of the Historial of the Great War.
A century ago, many young people lived through the war, a sacrificed generation, deprived of a fulfilled youth. Today, the Historial of the Great War wanted, on the occasion of its student offer, to carry out a campaign aimed at challenging and arousing the curiosity of the younger generations to encourage them to explore this historical period.
Creative Director : Olivier Lefebvre & Yann Rougeron
Art Director : Yann Rougeron & Alexandra Puchnaty
Art Director assistant : Wallis Plaçais, Xaviere Méheust
Agency : Fred&Farid Paris