Compare the screen

Creative Director : Olivier Lefebvre
Copywriter : Edouard Delcourt
Art Director : Alexandra Puchnaty
Agency : Fred&Farid Paris

AWARDS :
Cannes Lions 2022 - Shortlists
Grand Prix Stratégies de la Publicité 2021 - Silver
Grand Prix de la communication extérieure : Prix

During the lockdown, more and more people consumed films on small screens, on TV, tablets and smartphones. 

To fight this habits, we literally shown that great films deserve a big screen. We put images and extracts from the most anticipated films in devices at their real scale, in cinema sized posters and in cinema during the trailers. 

And the film broadcast in the devices obviously looked small and disappointing, compared to the magic of the big screen.