La Reboucle — La Redoute

La Redoute campaign for the launch of the “La Reboucle” second-hand service.

Insight - La Reboucle is a good way to get rid of an annoying object, or to feel guilty about a purchase.

Idea - Little comedies where the voice-over makes a mistake, but makes up for it by talking about the La Reboucle service, which resolves the conflict.


Shot by Audrey Dana / DOP : Pierre Aïm
Produced by Cousines et Dependances Paris
Creative Director : Olivier Lefebvre
Art Director : Alexandra Puchnaty
Copywriter : Edouard Delcourt
Agency : Fred&Farid Paris